Saturday, 22 August 2015 15:59

The google slap, and online pay and play.

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How does Google work?

It has become virtually impossible to be practical in a modern world without using Google, so if you are doing commerce online needless to say, you need Google. But how does google work when it comes to serving relevant content and how can your site find its proper place on search results?

For years I have been reading and hearing people talk about the "Google slap", a term used by web people in the know to refer to what Google does to a site that it does not like, either on their search results or their advertising networks.

I would like to introduce a second term, "Online Payola" on Google's so called organic and relevant search results. Google's algorithms are built in such way that if you don't pay, you don't play.

This is a little unscientific test I did to illustrate this idea.

I have been working on a site that has the most direct match to the term “Trooky”.  After optimizing the site to the standards that Google has created I still get no results.


Doing 90% less work Google’s rival Bing serves the url on position 2 of the search for the term. They organically recognize that the tern and the url are the most direct match to the search term.


I have been optimizing the site to the standards that Google has created to fit their algorithms and using their tools. But when the term Trooky is entered in the Google search bar, the term not only does not appear on the first page, it gets knocked down all the way to page 3 of results. Even then they serve a page that is not the best result for the user given the fact that the page does not even exist.

So what gives?

For years now I have noticed that if Google doesn’t get paid, you don’t play. I suspect that when I start using adwords and pay them, the site will mysteriously, and by the grace of the almighty panda algorithm, start appearing in organic search results.

How can I loosely test this idea? (video at the end of the article)

On the video below, I did an unscientific test. Google places ads and makes money on every single video added to their video network Youtube, so how long would it take for a video that they are making money on to show up on the first page? As shown on the video, it turns out only hours.

Here are my findings:

Work hard and follow Google rules, but don’t pay = They won’t show your site.

Don’t do shit but help Google make money = The “it’s all for the users” Panda algorithm will love your content.

Google is starting to get that feeling banks gave us back in 2008, "Too Big To Fail "


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